Jack Williams, Ink.

Under the electronic shingle, Jack W. Williams, Ink., visitors can read a virtual version of my newspaper column which appears weekly in a daily known as the Herald Bulletin, published in the Midwestern town of Anderson, Ind.

Name:
Location: Anderson, Indiana

I am a full time communicator—specializing in written and oral communications. I have served my country as a free-lance writer, college adjunct instructor, newspaper columnist, magazine editor, company publications director, advertising copywriter, storyteller, prose performer, humorist/satirist, Wesleyan-Arminian League shortstop, pointy-head pundit, bibliomaniac and certified prewfreader. When I’m not engaged in professional communication, I’m just a poor wayfaring stranger.

Monday, February 20, 2006

New book is successful look at the history of failure

Published 2/21/06

For Christmas my parents bought me a book with the title “Born Losers: A History of Failure in America.” Uh, should I be worried about this?

Actually, I asked for it. I saw the author interviewed on C-Span last November just in time for me to get it on my Christmas list. I finished reading the book last week and have been thinking about becoming a success ever since.

“Born Losers,” written by Carnegie Mellon history professor Scott Sandage, is a cultural history about a subject that touches everyone who has their own story of being down and out or feels that, surely, life is more than an occupational identity. The publisher, Harvard University Press, believes this may be the only book out there on the subject.

But did Sandage have to open the book with a story implying that my high school hero, Henry David Thoreau, was a loser? Of course, Sandage was only quoting Ralph Waldo Emerson who eulogized friend Henry David at his 1862 funeral as one who might have been successful at one of his many undertakings if he’d only been more ambitious.

Nineteenth century America is the focus for most of the documentation in “Born Losers.” In addition to a depression which hit in 1819, the century saw nationwide “panics” in each generation including 1837, 1857, 1873 and 1893, according to Sandage. Because the 19th century economy was a national economy and because of the the risks involved for banks, investors and vendors, crediting agencies were born, chief among them the Mercantile Agency based in New York. The Mercantile Agency, forerunner of Dun & Bradstreet, hired anonymous informants who put the country’s businessmen under surveillance. Sandage researched the agency’s archives, which are held at Harvard Business School, and reproduces pieces of credit reports:

“The general opinion here is, that he is in a very critical & embarrassed condition, and that there is a strong probability of his failure.”

“In good credit now but hard times might blow them over.”

“Failed. Went too far, too many irons.”

“The whole lot of the Weatherbys are Bad Eggs.”

“Has been a planter, preacher, publisher, physician, & farmer but has never succeeded at anything & probably never will.”

“Broke & run away, not worth the power to kill him.”

Unfortunately, such reports could be filled with rumor, hearsay and innuendo. “A poor evaluation by the agency could ruin a man’s business because suppliers would no longer sell to him and bankers would not lend him money,” writes Sandage.

In the author’s decade-long search of diaries, business records, bankruptcy cases, suicide notes, charity requests and memoirs, he discovered the “begging letter.” Near the end of a century of financial struggle, one that had made millionaires of people such as Andrew Carnegie and John D. Rockefeller, these men, along with other successful Americans such as Henry Ford, Mark Twain and Williams Jennings Bryan were receiving letters from Americans who were asking for money, jobs and advice or just sharing their story of hard luck. By 1900, writes Sandage, Carnegie was receiving as many as 15,000 letters each week.

Sandage says that many of their correspondents had bought into the American myth that Carnegie and company were self made men who had pulled themselves up by their bootstraps, unaware that many tycoons were born into advantageous circumstances.

Sandage’s heavily researched and poetically-written volume took him ten years to write. At one point when he became extremely discouraged, he tried to learn the banjo. This gave him the opportunity to play for his history students and show them that you don’t have to be successful in the world’s eyes at something before you can enjoy it.

He also likes to tell his students, “You are not what you do.” Failure, he tells them, is not necessarily a personality or character defect.

Before the 19th century, says Sandage, failure was seen as an outcome or event at a point in time. By 1900, it was an identity.

He writes: “ ‘I feel like a failure.’ The expression comes so naturally that we forget it is a figure of speech: the language of business applied to the soul.”

Tuesday, February 14, 2006

Becoming unwired is one of many steps in going wireless

Published 2/14/06

Okay, all I wanted to do was provide my family with a wireless home. All my friends who had gone wireless told me how easy it was and, looking at me warily, said that maybe I could even do it.

For those of you who still live in the old wired world, you achieve a state of wirelessness by going to the computer store and buying a router, a handful of adapters, a couple of cables, a box full of wires and spending most of your waking hours talking to technical support people in Calcutta. I wouldn’t be able to articulate this so eloquently had I not recently traveled the wireless pilgrimage myself.

We decided to go wireless because we have multiple computers in our home—and laptops that come and go. With wireless, of course, the whole family can be on the Internet at the same time, you can share files back and forth and you can have a second, third or fourth computer down the hall, downstairs, upstairs or even outdoors, as long as you don’t take it across the county line. Something like that.

How does this work? Well, the router connects all your PCs into a network so that the computers, as the literature says, can “talk” to one another. It’s true. I heard two of ours talking the other night. One said, somewhat hoarsely, “I think I have a virus.”

I found myself talking to my computers on my journey to wireless. The first router I bought didn’t work. I think it was just too cheap to work. So I went back and bought one that was twice as expensive and it worked—for awhile. When it appeared that something wasn’t set up correctly, I called the manufacturer who walked me through a simple 54-step configuration process. That might have been the beginning of my problem. You see, although I’m sure this tech support guy was a brilliant troubleshooter, he couldn’t speak a lick of English. I guess that’s why I was left with the impression that the antennas on your router have to always be pointing east or that misplaced furniture can interrupt the signal between the router and the other computer’s adapter. So I was always moving chairs or telling people to get out of the way of my signal or accusing the cat of breaking my Internet connection. Meanwhile, I had a weak signal and couldn’t stay connected.

So I called the manufacturer back, listened to all my options, finally got someone on the line and immediately hung up. It was even worse English. And frankly, I was becoming a little unwired.

In the last of my ten conversations with my broadband provider, I was told that my particular router model had a history of problems and that I needed to download a “firmwear update.” Had I not known that the show had been cancelled and was now in syndication, I would have sworn that I was on Candid Camera. So I called the manufacturer again to see if the update download was actually a hoax.

As a matter of fact, he told me, it was not a hoax and he would escort me through the download. Over the next few half hours we played in the Internet Options icon, checked and re-checked my SSID numbers, typed and re-typed my router’s IP address, powered down, powered up, unhooked cables and counted to ten, re-connected them and still had slow or no Internet connection. My tech supporter, who told me his name was “Lem,” was extremely patient, friendly and determined to solve my problem. He stopped to speak with his supervisor a number of times and at one point we both took bathroom breaks. At 7 p.m. I told him that he was probably ready to go to dinner. More like breakfast, he said. Lem was troubleshooting my router from the Philippines. Around 7:30, following a three and a half hour conversation, Lem said, “I think I know what your problem is. You have a defective product.”

The following day I exchanged my router and hooked it up to my computer. It only took a few minutes. I can now route Internet into my crawl space if I so desire.

Honestly, wiring up a home network left me feeling a little clueless, if not brainless. But who cares. At least I’m wireless.

Monday, February 06, 2006

Why not brand Indiana with a home (groan) epigram?

Published 2/6/06

State officials are rewriting Indiana’s tourism slogan, concerned that travelers don’t really enjoy Indiana like they used to.

“Enjoy Indiana” has been tourism’s catchphrase for the last seven years. But research reveals that the slogan leaves people feeling, well, neutral. Because officials wanted to “brand” the state with an impression that’s positive, as opposed to neutral, the Indiana Office of Tourism Development announced last December that consultants and experts were developing a new tagline.

But when it comes to slogans and license plates, working stiffs want their say. A couple weeks ago a “New York Times” article told of New Jersey’s write-in campaign for a new slogan. According to the Times, 8,000 slogans were submitted, including “New Jersey: Most of Our Elected Officials Have Not Been Indicted” and “New Jersey: You got a problem with that?” After five finalists were chosen, 11,000 New Jerseyans cast their votes and picked a winner in “New Jersey: Come See for Yourself.” But the story may have carried a word of warning. Before calling for entries, New Jersey had handed the project to an advertising agency, which handed back the slogan “We’ll Win You Over”—and a bill for $250,000. The governor of the Garden State, Richard Codey, was not won over, nixed the phrase and enlisted the help of the Garden State’s grass roots ambassadors.

The Jersey Effect may be rippling across Indiana. December’s announcement from the Indiana Office of Tourism Development made it clear that marketers, researchers, and advertising professionals would create the new slogan and that it would not be a democratic contest. Then just last week, the tourism office’s Web site invited Hoosiers to send in their slogan ideas about the “joy of Indiana travel.” It even posted a few of the suggestions, including “Water is to Fish as Indiana is to Vacations,” “Join the IN crowd,” and “We’ll Jump Through Hoops for You!”

Are you thinking what I’m thinking? Right, but we’ve got to work fast and send ours to www.in.gov/enjoyindiana/ because the official slogan unveils in mid April.

Okay, let’s start by getting a few of them out of our system…Indiana: The Land of Lincoln until he left. Remember, Abe moved to Indiana when he was a baby and left when he was 21.

Or Indiana: The Brazil, Peru, Mexico, Versailles, Lebanon and Milan of the Midwest. The presence of these “international towns” in our state might attract travelers who can’t afford to travel abroad. But we can’t pronounce Milan like it was a basketball town.

Okay, let’s get serious here in case there is some prize money to be won. I know the whole heartland thing kind of borders on a cliché, and it’s bad enough bordering on Illinois after they stole from us one of the true heroes of American history. But the word “heartland” does seem to embody a lot of values distinctive to cornfield states but celebrated by many Americans. So how about…Indiana: Feel the beat of the heartland. I’m seeing TV and print ads with nice jazzy, alternative tunes and some “au courant” uptown images, you know, a heartland makeover. Or maybe even: Indiana: Check the pulse of the heartland. Well, maybe not. It might sound like we need an ambulance.

Most Hoosiers have never seen a stranger. So, I’m thinking… Indiana: Get a wave of hospitality. Or maybe play off the “hospitality suite” term with Indiana: Where the hospitality is sweet.

I’m thinking now of those signs that you see when you enter a different state: You are now entering a state of enchantment—Indiana. Hmm. State of enchantment. Has that been used before? How about Indiana: You are now entering a state of contentment. Who wouldn’t want to go there?

Attracting weekenders is part of our state’s tourism strategy. So, maybe…Indiana: Weekend wayfarers welcome or Indiana: A drive through and stay awhile state.

How about telling some of the inspiring stories of Indiana natives? I’m talking Ernie Pyle, Eugene Debs, Sydney Pollack, Gus Grissom, Theodore Dreiser, Hoagy Carmichael, Colonel Eli Lilly. With the slogan Indiana: Land of inspiration, we could play off the mystique of the word “Hoosier” and ask in a series of ads Who’s Your Inspiration?

Okay, Office of Tourism, do I get the job?

Then there’s the catchy phrase of the cop-out copywriter who insists that the state can’t be captured in a few words: Indiana? Indescribable.

American communities earn their success by degrees

Published 1/31/06

Civic prosperity this time around will require some study. It will take a new mentality toward human capital. It will force us to be more responsible for our children’s education. It will make us all students of the global economy. And if economic revitalization happens in Anderson, it will happen by degrees.

That’s the conclusion I’ve drawn from the results of the Census Bureau’s American Community Survey released a couple weeks ago. That survey shows a strong correlation between economic vitality and educational achievement in major U.S. cities. From a list of America’s 20 most educated cities, as defined by the percentage of residents with bachelor’s degrees or higher, more than half are also listed among the country’s most prosperous cities, as defined by median household income.

Perhaps a chart would be in order, showing how the top five cities rank in terms of 1) the city's education rank, 2) the percentage the city's population that holds undergraduate and graduate degrees, 3) the city's median household income, and 4) that city's rank, according to median household income…


1. Seattle, Wash. 51.3% $46,650 (8)
2. San Francisco, Calif. 51.0% $60,031 (2)
3. Raleigh, N.C. 49.7% $47,878 (7)
4. Washington, D.C. 47.7% $46,574 (9)
5. Austin, Texas 45.1% $45,508 (15)


Driving these statistics is the fact that college graduates earn an average of nearly $2.1 million in their lifetimes, nearly twice as much as those with a high school diploma only. So a city such as Seattle, where more than half of the residents earn college degrees, is naturally going to be the home of a resilient economy and employers like Intel, Microsoft and Amazon.com.

Since only major cities were used, let’s drop down to the city closest to Anderson, the 41st city on the Census Bureau list…

41. Indianapolis, Ind. 26.2% $39,815 (35)

Indy is just a tad above the national college graduation rate of 25.9 percent. However, in a state-by-state comparison, Indiana finishes 45th in college grads, with only 21.5 percent holding college degrees compared to a state average of 27 percent. This statistic deserves an asterisk, though, because Indiana has always been a big producer of college grads. It’s just that they employ their degrees in places like Seattle, San Francisco, and D.C.

Although Anderson does not appear on the American Community Survey list, the U.S. Census Bureau says 13.2 percent of the population in this community hold college degrees and calculates the community median household income at $32,000.

So what are our options? We could secede from the state of Indiana and move to either the Washington on the west coast or the Washington on the east coast. Or we could learn from these cities and our neighbors to the southwest. Just minutes from us are three communities that, at least from all appearances, have done their homework on the subject of economic development. I’m referring to Noblesville, where 40 percent of the population holds college degrees, Carmel, which has a 58 percent graduation rate, and Fishers, with a 60 percent rate, according to Census figures. I won’t quote median incomes because, well, the numbers are tempting.

Of course, today I’m guilty of using a college degree as a financial carrot, something for which Socrates will never forgive me. But what I’m thinking about is how CEOs see us when they inquire about our workforce.

As the American Community Survey put it, “Just as a well educated individual has a leg up in the workforce, high educational achievement among a city’s population seems to give it clear advantages in developing its civic and financial health.”

At the end of the 20th century, Case Western Reserve University’s Weatherhead School of Management tracked per capita income among the most educated and the least educated metropolitan areas. Between 1980 and 1998, the most educated cities grew from 12 percent above the national average to 20 percent in average income. Cities with the least education dropped from 3 percent below the national average to 12 percent below. Most interesting was the fact that several cities reversed downward trends and improved their ranking over the 18-year period.

So how do we become a “go to” city instead of a “go by” city or more than a Cracker Barrel stop between Indianapolis and Ft. Wayne?

Don’t be surprised if we have to earn it one degree at a time.